🏗️ Referral-Powered Real Estate

Sell More Properties.
Spend Less on Marketing.

BuiltCred turns your network into your most powerful sales channel — connecting builders and brokers through trusted referrals that close faster than any ad campaign.

Faster Closings
60%
Lower Marketing Cost
500+
Active Builders
Monthly Referral Pipeline
Jan
55
Feb
72
Mar
88
Apr
95
↑ 28% vs last quarter
🏢 Trusted by leading builders
🤝 2,000+ active ambassadors
🏆 ₹50Cr+ referral rewards paid
🔒 Bank-grade data security
📊 Real-time analytics
Why BuiltCred

The Smarter Way to Grow Property Sales

Traditional marketing is expensive, slow, and hard to track. BuiltCred flips the model — your happy customers and partners become your best salespeople.

📡

Structured Referral Network

Move beyond informal word-of-mouth. BuiltCred creates a formal, trackable channel with role-based access for every stakeholder.

💸

Performance-Based Rewards

Pay only when deals close. Configure custom reward tiers per project, per plot type, or per ambassador — zero wasted marketing spend.

📈

Real-Time Pipeline Visibility

See every lead, referral, and conversion in one dashboard. CRM teams get instant updates; builders get analytics that drive decisions.

🔄

End-to-End Automation

Automated consent flows, reward calculations, escalation alerts, and multi-channel notifications — everything works while you focus on selling.

🌐

Branded Microsites

Give every project a polished landing page. Ambassadors share a professional URL — not a screenshot — that converts better and builds trust.

🤝

Channel Partner Integration

Onboard brokers and brand ambassadors seamlessly. Manage commissions, track performance, and settle payments — all in one platform.

Our Products

Two Powerful Solutions, One Platform

BuiltCred's product suite covers both sides of the referral equation — for those who own properties and for those who sell them.

Product 01

PropCircle

The complete referral management platform for builders. Run structured referral programs across multiple projects with full lifecycle tracking — from ambassador onboarding to reward settlement.

  • Multi-project ambassador management with role-based dashboards
  • Automated plot-level reward configuration and payout tracking
  • CRM pipeline with lead, call log, and daily status updates
  • Branded project microsites for ambassador sharing
  • AI-powered chatbot for instant project queries
  • Real-time analytics and CSV / PDF export
Get PropCircle  →
Product 02

Partner Connect

The broker and channel partner network for real estate professionals. Connect with top builders, earn structured commissions, and manage your referral book — all in one place.

  • Discovery marketplace to connect brokers with builder projects
  • Transparent commission structures and milestone-based payouts
  • Referral consent flows ensuring legal compliance
  • Performance scorecards and leaderboards
  • WhatsApp & push notifications for lead status updates
  • Mobile-first PWA — works even offline
Get Partner Connect  →
How It Works

From Sign-Up to Sold — in 4 Steps

BuiltCred's workflow is designed to be simple for ambassadors and powerful for builders.

01

Builder Sets Up Project

Configure plots, reward tiers, and a branded microsite. Takes under 10 minutes.

02

Ambassadors Are Onboarded

Project ambassadors (buyers, employees, brokers) receive a personal referral link and training materials.

03

Referrals Are Tracked

Every referral is logged, consented, and pushed through the CRM pipeline automatically.

04

Rewards Are Settled

When a deal closes, rewards are calculated and paid — with full audit trail for compliance.

Built For You

One Platform, Every Stakeholder

BuiltCred serves the full real estate referral ecosystem — from developers to buyers.

🏗️ Real Estate Builders

Reduce CAC. Scale Faster.

Replace expensive ad spend with a performance-based referral network you fully control.

  • Launch referral programs across multiple projects simultaneously
  • Set plot-level and milestone-based reward structures
  • Full CRM integration — leads, pipeline, payments in one view
  • Escalation alerts when deals go cold or stall
🤝 Brokers & Channel Partners

Earn More. Work Smarter.

Access top projects, share with clients, and track every rupee you've earned — no spreadsheets needed.

  • Browse curated builder projects with verified commission plans
  • Share branded property microsites with one tap
  • Real-time visibility into referral status and earnings
  • Automated payout tracking — know exactly when you get paid
🏠 Project Ambassadors (Buyers)

Refer Friends. Get Rewarded.

Turn your purchase into an income stream by referring people from your network to the projects you love.

  • Simple mobile dashboard to share referral links
  • Real-time reward tracking and status updates via WhatsApp
  • Transparent reward milestones — no hidden conditions
  • Access to project updates and plot availability
📊 CRM & Sales Teams

Manage the Full Pipeline.

Give your inside sales and CRM teams the tools to convert referral leads faster than any cold channel.

  • Centralised lead inbox with referral context attached
  • Call log, follow-up scheduling, and daily status updates
  • Consent and compliance workflows baked in
  • Performance reports by sales associate and ambassador
By the Numbers

Results That Speak for Themselves

₹50Cr+
Referral Rewards Paid Out
500+
Builder Projects Managed
2,000+
Active Ambassadors & Brokers
60%
Avg. Marketing Cost Reduction
Customer Stories

Loved by Builders and Brokers Alike

★★★★★

"PropCircle completely changed how we approach referral sales. We went from zero structure to a fully automated program in two weeks. Our cost per acquisition dropped by 55%."

RK
Rajesh Kumar
Head of Sales, Prestige Infra
★★★★★

"Partner Connect is the tool I didn't know I needed. I can now work with 4 builders simultaneously, track every lead, and know exactly when my commission is coming — all from one app."

SP
Sunita Patel
Independent Real Estate Broker
★★★★★

"I referred three families from my apartment complex and earned more than I expected — all tracked transparently. The WhatsApp updates made it feel trustworthy from day one."

AV
Arjun Verma
Project Ambassador, Skyline Heights
Ready to Grow?

Start Closing More Deals Today

Join hundreds of builders and thousands of ambassadors already using BuiltCred to sell smarter, not harder.

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